Design Trends To Keep Your Shopify Store At The Top

Shopify stands today among the top three popular e-commerce platforms across the world. It is because of its unique approach and convenience that it offers to the developers which keeps it ahead of the other competing e-commerce platforms. Shopify is the perfect platform if you are looking to build simple and quick sites. The platform is robust. Its limited customization choices and rigid design approach are also appealing to many. It is a platform that lets you leave out the technical aspects of building your e-commerce store and allows you to focus on managing a business.

Shopify is easy. However, it does not mean you can go about building the best Shopify websites without any effort. Here is where you may want to Outsource Shopify Development to a reputed Shopify eCommerce Development Company. They will make use of the key tactics to design a successful Shopify store.

The theme of the site matters

You need to choose the right theme that impacts the atmosphere, the experience, the user, and the overall feel of your website. Shopify lets you choose from a plethora of themes, each offering its variation and style and further personalization. The theme choice is crucial, which may also be overwhelming for a newbie. Hire Shopify Application Developer professional who can help you narrow down the theme options letting you zero down on what you want the Shopify theme to accomplish.

Here is what needs consideration before finalizing on a Custom Shopify Theme Design:

• The kind of experience that you wish to create for your clients
• The desired features for your store
• What are your competitors up to?
• How would the products get displayed?
• The budget for the website design

Do not worry about the color and the topography right now. These can easily be customized.

Avoid clutter and cognitive overload.

Too much information on your e-commerce website is only going to push clients away. It may be tempting to show everything that you have to offer. Customers who wish to dig deep into all the information on your store are few and far between. Instead, focus on your top products and honor them on your site.

Customers who get loaded with too many options find the experience taxing. Instead, focus on only the specialized and handful items at one time.

Work on the loading time

Your website loading time has the potential to make or kill your business. Every extra second that your website takes to load impacts your conversion rate. A fast loading site gets ranked higher. Thus it is imperative to concentrate on your Shopify store loading speed to improve your SEO and UX. Here is what a developer will focus on to reduce the loading time:

• Compress the images
• Remove any of the non-essential widgets.
• Avoid using any third-party theme which could slow down the entire sites’ loading time.
• Leave out the carousels. These do offer benefits. However, if it hampers the site loading time, then these are better dropped off.

There are various tools that the developer will use to analyze the loading speed of your site and advise on how to increase the speed.

Hire a professional designer

You do have your limitations. If the site design is one among them, then it pays to hire a professional designer. The experience that a professional designer brings on the platter is way more than what you can offer to your Shopify store. The developers bring in new insights. They are specialists in this area. They are well versed with the various features, plugins and themes which will not just save you time but also leave you from the hassle of wading through the store to look at the specifics that you wish to incorporate. All that you need to do is to browse through the company database to look at the past work of their designers. Filter down the search and choose the one that comes with the experience that you desire and fit into your budget.

Stand out from your competitors.

Your Shopify store should be a representation of your personality. You do not want to create a website that looks exactly like the rest. Here is how you can craft a unique Shopify store.

• The site photography is crucial and this can be seen in the way in which you style the promotional and product photos.
• The text that you use and the tone of the writing are important not just in your leading pages but everywhere.
• Shopify lets you customize the setting to add in personalization, upload your logos, personalize on the color scheme and then choose the items that you should display on each line. It also lets you decide on how to present the social media buttons.

Shopify offers diversity. You only need to explore the system well.

Your site should shout out.

Highlight your value proposition. It is the mantra of every e-commerce store. It lets the customers create connect with the brand. You get only a few seconds to convince your clients to stop by and make a purchase. It is the value proposition that will determine if the visitor will stay or bounce. The website should attract through large fonts, colors, and with the tone of the brand.

The website needs to be catchy and memorable. It influences the viewers’ attitude and wants them to stay longer.

Conclusion

Hiring a Shopify developer lets you make use of their designs, tactics, and techniques. It gives you an edge over your peers. They ensure to build the site to your liking and optimize it well to suit the customers’ taste. User testing to optimize conversions and customizing the site for various preferences is also soothing that you can achieve through a reputed Shopify development company. Testing lets you hand a tailored website to meet the client requirements and lets you fine-tune the details of your website.

Your e-commerce website is the face of your brand. You do not want to take a chance here. An experienced designer is unbiased who offers recommendations not just on raw instinct but on hard evidence which lets you enter the market and create enthusiasm and gusto among your audience.